Bahia Effect
There is something about the way mornings begin in the rhythm of vacations, when they seem to slow down time.
When we choose to wake up in the city, with a natural extension of our calmer memories, we open the possibility of a morning of daily life transporting us to the entire lightness that traverses time and memory.
Recreating this spirit, of moments of contemplation and rest, in an editorial that brings our Trancoso Collection to the daily repertoire of the house.
The collection that was born inspired by the most charming village in Brazil, brings watercolors that reinterpret Bahia's axé and simplicity.
The delicate lines capture the fauna, and the Square, with its colorful houses and the natural movement of local life.
The patterns and embroidery, in turn, build a tactile and living repertoire, a collection that finds harmony with the way we live and relate to our home.
It enters our routine, with a light and relaxed spirit, becoming part of the house's functionality, and the desire to recognize what makes sense within our own history.
We want to use every day, we ask for permission and your blessing Bahia, to also call you home.
The Book Edit
We unite a selection of books, present in our reading list, for those who may still want to catch up on reading this year.
Between titles we saved, and others that deserve to be revisited.
1. Humanidade - A History of Hope
Rutger Bregman
A provocative look at who we really are. Bregman challenges contemporary pessimism and proposes a radical thesis: we are, by nature, better than we imagine. An invitation to confidence and empathy.
2. How to Make Friends and Influence People
Dale Carnegie
A timeless classic that spans decades without losing its strength. Carnegie speaks of human behavior, listening and presence - a reading about the art of relating authentically, even in times of speed.
3. Leave It - The Path of Letting Go
David R. Hawkins
One of the most sublime books about liberating what weighs us down. Hawkins presents the "letting method" as an exercise in consciousness and lightness - to open internal space and live with more clarity.
4. Liquid Modernity
Zygmunt Bauman
An essay on the fluidity of contemporary life - where bonds, identities, and certainties dissolve. Bauman reflects on what it means to be human in times of instability, with a lucidity that still resonates today.
5. Selection Power in the Age of Excess
Michael Bhaskar
One of the most aligned books with our own essence: the idea that selecting is a creative act. Bhaskar explores the role of curation as a new value filter - the art of choosing with purpose in the midst of excess.
6. The Social Animal
David Brooks
A dive into invisible forces that shape who we are - from culture to emotion, from childhood to adult choices. Brooks weaves psychology, sociology, and narrative into a reading that is, above all, about humanity.
OUR CONTENTS
The contents we are talking about and you may not have seen it yet.
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