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Annually in NYC happens the NRF. Curious about behavior we are, we created a compilation of this last edition, from the largest retail and behavior event.

The Behind the Scenes and some NRF 2025 highlights for our gaze - for whom, like us, follows the retail journey and changes in consumption habits.

The world's largest retail fair has gathered over 1,000 speakers to talk about what is already shaping our future. In all chats, exchanges and reports read, what caught our attention?

AI that anticipates what we desire

If we once spoke of personalization, we now enter the field of hyper-personalization. Brands that use AI to create tailored experiences already record up to 30% increase in sales conversion. Have you ever imagined a private curator who knows everything about you?

Social Commerce is the showcase

Purchase behavior is increasingly interactive: over 60% of generation Z discovers products from Tiktok and Instagram, which become a complete ecosystem of experience and conversion.

Sustainability as a rule

We, as consumers we want to know where the product comes from and where the product goes. 75% of customers say that sustainability influences their choices, and retail responds with rethought logistics, reduced impact packaging and especially total screening of the production chain.

In the end, we know that everything comes down to choices. And we keep following every movement towards a more responsible and conscious future - after all the future of consumption is about what we choose to take home, and how to lead our lives.

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