BY WGSN

It's not today that WGSN makes us very excited when it releases a behavior report, a subject we love, because it always traces the trends that we will observe around us!

In this latest report, the future was analyzed, from today to 2024 and how we will observe this rapid evolution, in addition to its influences on new habits.

What the WGSN identified as relevant and we also believe deserve special attention and attention:

SHOCK WITH THE FUTURE
In the past, the certainty of stability was much greater. Today, with the advancement of the internet, the thought that remains is: what else can happen? The metaverse arrives to reinforce questions about limits in the digital and makes us reflect on time and anxiety.

TOO MUCH STIMULUS
Again digitization impacting everything. With all the existing connectivity added to the years of the pandemic, the brain has been receiving more stimuli than it is capable of processing. Have you ever thought about being forced to replace your morning rituals with a 'slow-technology' (using only one electronic device at a time) to lessen the overload?

REALISTIC OPTIMISM
Realistic optimism is nothing more than knowing how to deal with difficult situations by accepting and digesting life's adversities, and at the same time not letting them profoundly affect your state of mind. 2 years from now, this will be more than fundamental. The thing is to feel, absorb, breathe and move on.

ENCANTMENT
Enchantment is a powerful sensation, a mix of fear and wonder, necessary for any future and evolution. Today, people trade enchantment for stability and security. But in 2024, that feeling will be needed more than ever to help conditions like depression and anxiety.

That trends are always amazing to follow, we know that! The question is: are you ready to face this new reality?