Technology and Behavior

We already understand that complete disconnection of networks is no longer an option. Therefore, WGSN has observed trends in how we will deal with this behavior over the coming years, and we find it interesting to share with you.

Less social networks

With closed groups, sharp algorithms and focus on entertainment, the established niches will increase more and more, making us consume more and less diverse content.
Comfort culture

There is already a search for nostalgic references that resemble comfort and tools that take the focus of the technology, as a book that inspires us a feeling of warmth, and the tendency is just to increase.
Digital nutrition

It is time to observe what we consume, and to understand what content that bring anxiety can be replaced by those of quality, which bring tranquility.