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QUIET LUXURY

Have you heard of "Quiet Luxury"?

The concept emerges as one of the ways to rethink consumption, and we find it interesting to share with you the main features of this trend, as it is starting to be part of many other universes other than fashion.


  • Excess is left aside, and personal identity is highly valued, as well as the really essential and necessary

  • the piece should make more sense to those using, than for the rest of the world

  • the purchase is made only as a complement to the objects that already have

  • timeless creations are the main bets

  • The focus remains in the sense of exclusivity

  • materials, finishing, quality and manual work are the most prioritized aspects

  • The mode of production and its social and environmental impacts deserve special attention

Around, do you also have rethought consumer habits?
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Saturday - from 10 am to 2 pm

Rua Gumercindo Saraiva, 54 B, Jardim Europa | São Paulo

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Welcome to Theodora Home®, a full e-shop experience! Theodora Home is the first brazilian luxury and exclusive online home decor retailer based on a lifestyle approach. Since launching in December 2011 by Marcela Caio, Theodora Home has successfully established itself with impeccable packaging, daily inspirational newsletters, personal customer care and over 470,000 followers on our social medias, hosting new clientes everyday. Here you will find more than 3,000 handpicked, one-of-a-kind objects, curated by us, that brings a room to life. Also in the mix: we have personal collections developed by our friends and special partnerships, today's leading tastemakers. Every week we launch new products and editorials based on interior design, tablescapes, home decor, travel and lifestyle. We propose an unique experience along with professional guidance and taste for trends and design. We hope you enjoy!.

Theodora Home Guarulhos Textil LTDA  |  CNPJ 05.812.952/0001-23  |  Av. Abrahão Gonçalves Braga, 412 - Vila Liviero - CEP 04186-220 - São Paulo - SP

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