O Marrom
By Tamara Rudge

Colors that come and go. Others return - stay and seem eternal.

In the last months, we entered the mood of brown. A return to the warm, natural tones that have become present: in fashion, on walls, in artworks and on tables.

In the video we made with Tamara Rudge, friend and long-time partner of TH, this final week, it appears as background - a new basic without effort.

Why now?

Brown gained strength silently in the last two years - first, with the return of a more natural and sensorial aesthetics, after an era of digital excess.

It emerges as a counterpoint to the hyper-saturated visual, bringing back the search for balance, embrace and real textures.

In recent weeks of fashion - from Bottega Veneta to The Row - it appears as a protagonist. In design and architecture, as a color that anchors spaces with presence and serenity.

In art, its use has intensified as a reflection of deeper themes: roots, ancestry, time and nature.

In Our Curatorial

At TH, the color came slowly - but soon became well present.

The table, brown appears with strength: Richard Ginori also incorporated new brown tones into the table. The collections Catena and Labirinto - reinterpret Cashmere and Ebony as their new colors.

The Nao Yuasa necklaces, which are jewels and house sculptures, made with burnt wood by the Japanese technique shou sugi ban, reveal the depth and power of brown in its most organic form, and were taken by a palette of forest brown.

The brown is not just a color - it becomes a language. A return to the essential, the earth, the gesture.

At TH, we translate this new look in every detail of our curatorial.

SEE THE PALETTE

OUR CONTENTS

The contents we are talking about and you may not have seen it yet.