For AI Lovers
The AI topic, for those who follow us, has become recurring.
We've already talked about the arrival of agents in our daily lives, the process of training them, and even the beginning of a dynamic with multi-agents.
Today, near this, the topic is GEO x SEO, for those who haven't heard of it: Generative Engine Optimization, nothing more than the optimization you do to be recommended by an AI.
Different from when we worked with focus on delivering a good SEO (Search Engine Optimization), for search platforms like Google, now we want to be among the best recommendations, and this requires: reviews, mentions, media, and content creation.
The four main factors that will give you a good recommendation, in the eyes of an AI, besides the technical part that is a website quality without blockers, trackable and indexable:
01
Customer Reviews: reviews from customers
Quantity, quality and consistency of real reviews,
reviews help the AI to confirm reputation,
experience and reliability of a brand.
02
Content Creation: content creation
Production of useful and original content that clearly explains
what the brand does and answers the audience's questions.
This helps the AI understand your specialty.
03
AI Citations & Mentions: citations and mentions by AIs
The frequency with which your brand or content
already appears in the responses of tools like
ChatGPT, Gemini, Perplexity and Claude. It is mainly
an indicator of authority already achieved.
04
Earned Media & Press Coverage: earned media and press coverage
Articles, reviews and editorial mentions made
by media outlets, without being paid advertising.
They work as external validation of your authority
The reflection is that value comes from what is purely human, experience, reviews, repertoire, recognition confirmed by third parties, not a formula or perfectly applied technique.
Consistency is another measure of the factors, it comes from the construction of clarity and trust.
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