The Book Club
Month's Pick

To train the gaze and build a repertoire that comes from instinct.

From Rick Rubin to Josef Albers, what can change our gaze towards colors, shapes and objects.

In this curated selection, we gather books that teach creative methods, provide a repertoire, stimulate new associations and make us look at what is around with a little more attention.

The Creative Act
by Rick Rubin

To awaken the instinctive creative

A look about creativity that starts before the idea: in attention, in curiosity and in the ability to perceive what is still taking shape.

On Beauty and Being Just
by Ellaine Scarry

To purify the gaze towards beauty

What makes something beautiful, and why does beauty matter? An investigation about perception, attention and the effect that beauty provokes in us when we really stop to observe it.

The Art of Looking Sideways
by Alan Fletcher

To expand visual intelligence

A collection of images, ideas and associations that challenges the conventional way of looking. Because, many times, a new perspective begins simply by changing the angle.

Interaction of Color
by Josef Albers

To learn to really see colors

A fascinating exploration about how we perceive colors. Here, nothing is exactly what it seems: a same tone can transform completely depending on what exists around it.

Dieter Rams: As Little Design as Possible
by Sophie Lovell

To recognize the value of restraint

Less as absence and more as choice. A selection of projects and ideas that reveals how simplicity, clarity and functionality can remain relevant over time.

In Praise of Shadows
by Jun'ichirô Tanizaki

To develop an eye for subtlety

A celebration of that which doesn't need to be completely illuminated to be perceived. Shadows, textures, materials and imperfections take center stage in a delicate reflection on aesthetics and atmosphere.

The Shape of Content
by Ben Shahn

To understand the relationship between form and meaning

A reflection on the relationship between what we want to say and the way we choose to say it. Form and content appear here as parts inseparables of any creative process.

Design as Art
by Bruno Munari

To see the everyday from another perspective

A new way of perceiving what is always in front of our eyes. Objects, typography, signage and furniture reveal how design can transform even the most common things in our daily lives.

The call is to be present, change the focus and the way we notice our surroundings, make associations, recognize beauty where it is not always obvious and let good references find space in our daily lives.

May this selection be a starting point for new perspectives.

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